Legal
Privacy Policy
Last updated: 15 June 2026
This policy explains what personal information we collect when you join the Eddy waitlist or visit this website, how we use it, and the rights you have over it. We've tried to keep it short and in plain English.
1. Who we are
The data controller responsible for your information is Toby Redshaw, trading as “Eddy”, based in London, United Kingdom. If you have any questions about this policy or your data, you can reach us at swimwitheddy@gmail.com.
2. What we collect
- Your email address — when you submit it through one of the waitlist forms on this site.
- Limited, privacy-friendly analytics — anonymous, aggregated information about how the site is used (for example, which pages are viewed), which does not identify you.
We do not ask for, or collect, any other personal details at this stage.
3. Why we use it, and our lawful basis
We use your email address solely to add you to our waitlist and to send you occasional updates about Eddy — most importantly, to let you know when it's ready for you. Our lawful basis for this is your consent, which you give by submitting your email. You can withdraw that consent at any time (see section 8).
4. The service we use to manage emails
We use Mailchimp (a product of Intuit Inc.) to store waitlist emails and send messages. Mailchimp acts as our data processor and only handles your information on our instructions. You can read Mailchimp's own privacy practices on their website.
5. Cookies and analytics
Our analytics tool, Umami, is cookieless and does not collect personal data or track you across other websites. This site does not set advertising or tracking cookies, so no cookie consent banner is required.
6. International transfers
Because Mailchimp is a US-based provider, your email address may be processed outside the UK. Where this happens, it is protected by appropriate safeguards (such as the UK extension to the EU–US Data Privacy Framework and/or Standard Contractual Clauses).
7. How long we keep it
We keep your email only for as long as we run the waitlist, or until you ask us to remove it or unsubscribe — whichever comes first. After that, it is deleted.
8. Your rights
Under UK data protection law you have the right to:
- access the personal data we hold about you;
- have inaccurate data corrected;
- have your data erased;
- restrict or object to how we use it;
- receive a copy of your data (data portability); and
- withdraw your consent at any time.
To exercise any of these, just email us at swimwitheddy@gmail.com.
9. Unsubscribing
Every email we send includes an unsubscribe link. Clicking it removes you from the waitlist immediately. You can also email us and we'll remove you.
10. Complaints
If you're unhappy with how we've handled your information, you can contact us first, or make a complaint to the UK's data protection regulator, the Information Commissioner's Office (ICO), at ico.org.uk.
11. Changes to this policy
We may update this policy from time to time. If we make significant changes, we'll update the date at the top of this page.