About Eddy
Eddy isn’t just an app — it’s a movement to make swimming more accessible, enjoyable, and empowering for everyone. Whether you’re diving in for the first time or chasing podiums, Eddy gives you the guidance, structure, and confidence to thrive in the water.
Our Vision
To create a world where swimming feels natural, uplifting, and accessible to all — from anxious beginners to elite athletes — by combining human expertise, smart technology, and a supportive community.
Our Mission
To empower swimmers through personalized plans, expert guidance, and wellbeing-first support, so that every journey in the pool builds confidence, connection, and joy.
Toby Redshaw
Founder of Eddy
Toby has spent most of his life in and around the water. As a former long-distance swimmer, he knows both the joy of swimming and the challenges that come with it — including stepping away from competition after nerve issues. That experience, combined with his curiosity, led him to study Biomedical Engineering at Imperial College London.
There, he explored biomechanics and fluid dynamics — alongside machine learning and computational neuroscience (among other things). His master’s thesis focused on keeping patient data safe while improving AI in healthcare, a project that taught him how to combine cutting-edge technology with care for people.
Now, Toby is bringing that same mix of swimming experience, biomechanics expertise, and data safety awareness into Eddy. His goal? To make swimming feel easier, safer, and more enjoyable for everyone — especially anxious beginners who just need a little extra confidence to dive in.